BRANDED WAYFINDING, Halifax, NS–Canada. A community-built vision of urban agriculture. The urban farm at Halifax's centre wanted to be more visible to the wider city: to make the expansive green space welcoming and public. The society needed to do a lot with a little, having big ideas and a strong volunteer corps, but only a small budget to fabricate signs. Form:Media attacked the brief, looking for materials and structure that would catch the eye, but be simple to build and easy to take care of. A set of sandwich-board signs at different sizes provides all the functions of a sign-system: wayfinding and marketing at the sidewalk, promotion at the street, and interpretation at the farm's centre. The signs were designed to communicate at a human scale at close quarters, but to act as beacons at a distance, calling people onto the farm to enjoy the space (and the produce).
