Pulse Fitness McMaster University
Project Objectives: Create impactful graphics that relate to the use of the space. Make the space a destination for student prospects. Reflect The Pulse mission and vision. Acknowledge that this space exists thanks to the students, and that's their space. Concept: Bold & Impactful. A selection of photographs representing the idea of journey, achievement, and movement. Images from surrounding areas are used to help the connection between student, place, and the land.