Town of Yarmouth Wayfinding

BRANDED WAYFIDNING The Town of Yarmouth positions itself “on the edge of everywhere”, at the south-western tip of Nova Scotia. Yarmouth asked Form:Media to unify wayfinding and signage for the entire town, integrating their newly implemented brand with signs for visitors and residents, including: directional signs, urban trail signs, information kiosks, signs to help guests self-guide around the historic houses district, and banners to make the streetscape more colourful. In an effort to reduce sign clutter, not only did the program include the implementation of a new system, but also included a 'designing' campaign to remove outdated and redundant signs. Thirteen sign types were located at over 200 positions in the town and were installed the Summer and Fall of 2016.

STATUS: 2015–16

TYPE: brand, branded wayfinding

CLIENT: Town of Yarmouth

https://www.townofyarmouth.ca/

Natalie Smith, Economic Development Officer (contact)

LOCATION: Yarmouth, Nova Scotia

Budget: $ 58,000 (design) / $ 171,000 (fabrication/installation)

PROJECT TEAM: John deWolf—principal in charge, creative director; Sahisna Chitrakar—project lead, project manager; Natalia Ultremari—environmental graphic designer; Adam Fine, project manager; Rob Currie—interpretive content and planning.

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