Western North York Community Centre Public Engagement

MJMA, in collaboration with Sali Tabacchi, worked to develop a distinctive engagement brand centered around the following objectives: connect with the unique characteristics of the community and project site, consistency and clarity of messaging, targeted advertising, and audience awareness and recognition—all while being accessible to residents across a diverse and multi-generational demographic. In building on the goals established by the City of Toronto, the MJMA + Sali Tabacchi team iterated a custom brand aesthetic, logo and project tagline—“Create Your Place”—allowing for consistency through outreach across platforms while connoting the importance of community involvement in this initiative. RGD Element Award Winner 2023.

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